Writing Ad Copy [and Elevator Pitches]: Part 2

This morning I ran the workshop for my writing critique group, coordinating the exercise I suggested last week. Here's some feedback and changes. I had an hour, but with late arrivals, repeating directions, and transitions, not all of that time was spent working. STEP 1: Write in some detail about your ideal reader/target demographic. (5 …

Continue reading Writing Ad Copy [and Elevator Pitches]: Part 2