Writing Ad Copy [and Elevator Pitches]: Part 2

This morning I ran the workshop for my writing critique group, coordinating the exercise I suggested last week. Here's some feedback and changes. I had an hour, but with late arrivals, repeating directions, and transitions, not all of that time was spent working. STEP 1: Write in some detail about your ideal reader/target demographic. (5 …

Continue reading Writing Ad Copy [and Elevator Pitches]: Part 2

Writing Ad Copy and Elevator Pitches: Part 1

The first Sunday of every month, my critique group, The Hourlings, holds a writing or marketing workshop for the first hour of the meeting. Group members propose and decide on topics, and depending on what the topic is, the best-suited or most interested member presents on it. I suggested practicing writing ad copy and writing …

Continue reading Writing Ad Copy and Elevator Pitches: Part 1

Why Metonymy is the Secret Ingredient of World Building

The classicist (Latin-and-Greek classics) in me loves literary devices. The weird ones. Usually I'd save the fancy words for poetry or English class, but there are absolutely ways to incorporate literary devices into a story without purpling your prose. In fact, as writers, we do a lot of these already without even thinking about it. …

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