Writing Ad Copy [and Elevator Pitches]: Part 2

This morning I ran the workshop for my writing critique group, coordinating the exercise I suggested last week. Here's some feedback and changes. I had an hour, but with late arrivals, repeating directions, and transitions, not all of that time was spent working. STEP 1: Write in some detail about your ideal reader/target demographic. (5 …

Continue reading Writing Ad Copy [and Elevator Pitches]: Part 2

Writing Ad Copy and Elevator Pitches: Part 1

The first Sunday of every month, my critique group, The Hourlings, holds a writing or marketing workshop for the first hour of the meeting. Group members propose and decide on topics, and depending on what the topic is, the best-suited or most interested member presents on it. I suggested practicing writing ad copy and writing …

Continue reading Writing Ad Copy and Elevator Pitches: Part 1